OUR MISSION
At Openwide Service Limited, we have a single goal: Help business owners and marketing executives use technology and the Internet to measurably improve their marketing performance and ROI. This starts by accurately tracking every single advertising strategy – even if your only strategy is your company website. Tracking will provide you with never-before-seen insights about your business and will change the way you look at advertising and marketing forever.
The data derived from tracking and the insights provided by Openwide Service Limited will allow you to eliminate ineffective advertising strategies and to quickly identify new marketing strategies that have the potential to help you cost-effectively grow your business. You’ll also see opportunities to get more output from strategies you already have – like your website. Blue Corona has helped dozens of companies double, triple and even quadruple their website’s visit-to-lead conversion rates.
OUR VISION
When speaking to business owners and prospective customers, it’s quite common to hear them tell us that they already track everything by asking their prospective clients the infamous “How did you hear about us?” question. Hmmm. The problem with this approach is that the responses are inaccurate at best, and more often than not, downright misleading. Believe it – because we’ve tracked it and found that as many as 50% of the responses to that question are simply not true or accurate.
Our History
What do you get when you combine a mechanical engineer and Harvard MBA with an online marketing guru? An online marketing engine capable of growing businesses—fast. Openwide Service Limited was founded in 2007 by Ben Landers with the help of Bob Perini. Bob founded DrinkMore Water, a two-time Inc.
500 company and the largest privately owned bottled water delivery company in the Mid-Atlantic region serving homes and offices. While working as Bob’s Vice President of Sales and Marketing, Ben helped Bob create a system to accurately track and quantify every single advertising campaign and marketing campaign employed by DrinkMore (including the website).
Being a numbers guy, Bob knew that data combined with gut intuition would allow him to outperform business owners operating on gut intuition alone. It worked. Today, DrinkMore Water continues to be one of the most successful locally owned bottled water delivery companies in the country.
